The 20 Most Innovative Beauty Products We Shopped At Ulta In 2019

Refinery29's 2019 Beauty Innovator Awards are officially here. From foundation and eyeliner to dry shampoo and sunscreen, we've dutifully tested and approved the most worth-it beauty products of the past year — and now we're taking our love public.

With over 100 winners across the categories of makeup, skin, hair, and body care, the best-of-the-best list is exhaustive. So, to make it all a little more digestible, we've broken down all the industry-leading innovations that you can find at your local one-stop shop: Ulta Beauty.

Ahead, your guide to 20 of the most-hyped products of the year — and a foolproof shopping list for your next trip to the beauty superstore.

Check out the rest of the 2019 Beauty Innovator Award winners. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Anastasia Beverly Hills Dewy Set Setting Spray

This year, the brand you know and love for brow pencils and pomades dropped a priming and setting spray that quickly became a makeup lover's top-shelf staple. The bottle is gold and glittery, but the water-based formula inside is not. A single spritz of the subtly vanilla-scented formula leaves skin fresh, radiant, and ready for whatever the world throws at it.

Anastasia Beverly Hills Dewy Set Setting Spray, $, available at Ulta Beauty

Maybelline SuperStay Ink Crayon Lipstick

This lip pencil costs less than a Sweetgreen salad, comes in 12 wearable shades from bright pink to raspberry, and has insane staying power — meaning you won't even need that post-Harvest Bowl touch-up.

Maybelline SuperStay Ink Crayon Lipstick, $, available at Ulta Beauty

MAC Cosmetics Powder Kiss Lipstick

Somehow non-drying, lightweight, creamy, and matte, this MAC lipstick has earned best in class for 2019.

MAC Powder Kiss Lipstick, $, available at Ulta Beauty

Essence Melted Chrome Eyeshadow

With eyeshadow, sometimes you have to pay for pigment — but this shadow is the exception. Every pot (it comes in six shades) is shimmery, packed with fine-grained glitter, and costs just $4 and change.

Essence Melted Chrome Eyeshadow, $, available at Ulta Beauty

UOMA Beauty Say What?! Foundation

We tried the UOMA foundation when it first launched back in May. Initially we were floored by the shade range — there are 51 — but even more than the promise of a perfect skin-tone match, we were impressed by the formula's velvet finish with zero transfer.

UOMA Beauty Say What?! Foundation, $, available at Ulta Beauty

Flesh Pure Flesh Liquid Foundation

We loved the first iteration of Flesh foundation, the Thickstick, so it's no surprise we're equally passionate about the medium-to-full coverage liquid version. The formula is so concentrated, all you need is one pump for your entire face.

Flesh Pure Flesh Liquid Foundation, $, available at Ulta Beauty

L'Oréal Infallible Full Wear Waterproof Concealer

Most strong-hold concealers can turn cakey after a few hours of wear, but this creamy, blendable formula covers pimples and dark circles with ease without cracking or settling into fine lines.

L'Oréal Infallible Full Wear Waterproof Concealer, $, available at Ulta Beauty

Benefit Cosmetics Roller Liner Liquid Eyeliner

This is a liquid eyeliner for the people, including those who've long considered themselves inept at liquid liner. The ultra-fine tip never goes dry, so it skims the lid with precision, and the inky color never flakes or bleeds.

Benefit Cosmetics Roller Liner Liquid Eyeliner, $, available at Ulta Beauty

Physicians Formula Eye Booster Waterproof Ultra-Fine Liquid Eyeliner

The soft, super-fine felt tip on this fast-drying liquid pen yields smooth, opaque pigment that glides on with ease.

Physician's Formula Eye Booster Waterproof Ultra-Fine Liquid Eyeliner, $, available at Ulta Beauty

NYX Professional Makeup Fill & Fluff Eyebrow Pomade Pencil

With a pomade pencil for color and hold on one end and a tiny paddle brush on the other, this unique tool is as beginner-friendly as it is precise.

NYX Professional Makeup Fill & Fluff Eyebrow Pomade Pencil, $, available at Ulta Beauty

Fountain of Truth The Truth Insta-Face Lift Elixir

Following her battle with breast cancer, Giuliana Rancic launched her own non-toxic skin-care line, Fountain of Truth. This is the brand's hero product, and simply put, it works. If you're looking for soft, smooth, plump skin, the rich moisturizing elixir is a no-brainer.

Fountain of Truth Fountain of Truth The TRUTH Insta-Face Lift Elixir, $, available at Ulta Beauty

Differin Dark Spot Correcting Serum

Formulated with 2% hydroquinone, this OTC serum lightens acne scars and fades hyperpigmentation, and doesn't require a derm appointment.

Differin Dark Spot Correcting Serum, $, available at Amazon

Clinique Moisture Surge Eye 96-Hour Hydro Filler Concentrate

An extension of Clinique's baby-pink Moisture Surge collection, the eye gel is hydrating and brightening — thanks to the encapsulated lipid spheres — and the texture is silky and light enough to be used under makeup.

Clinique Moisture Surge Eye 96-Hour Hydro Filler Concentrate, $, available at Ulta Beauty

La Roche-Posay Anthelios Body and Face Gentle-Lotion Mineral Sunscreen SPF 50

This mineral sunscreen comes out of the tube like a rich cream, but once rubbed in, it dries down to a transparent demi-matte finish, so you get a soft, subtly glowy skin and SPF 50.

La Roche-Posay Anthelios Gentle Lotion Mineral Sunscreen SPF 50, $, available at Ulta Beauty

Gucci Mémoire d'une Odeur Eau de Parfum

If you want to know what Harry Styles smells like, it may very well be a blend of musk, floral, and chamomile that comes in a gorgeous seaglass green bottle with a chic Gucci label stamped on the front.

Gucci Beauty Gucci Mémoire d'une Odeur Eau de Parfum, $, available at Ulta Beauty

Ariana Grande Thank U Next Eau de Parfum

Ariana Grande took 'Thank U, Next' and bottled it up into a perfume that smells like white pear, coconut, and velvet musk.

Ariana Grande Thank U Next Eau de Parfum, $, available at Ulta Beauty

Drybar Detox Clear Invisible Dry Shampoo

Turns out it's not whatever that telltale white powder is that makes a dry shampoo effective at sopping up scalp grease: This top-rated dry shampoo is totally clear, and one spritz at the roots leaves hair soft and clean.

DryBar Detox Clear Invisible Dry Shampoo, $, available at Ulta Beauty

Drybar Flat Mate Boar Bristle Brush

Reviewers rave that this hair brush — which combines both nylon and boar bristles — transforms even the most unruly hair into a silky, manageable dream.

DryBar Flat Mate Boar Bristle Brush, $, available at Ulta Beauty

Eva Nyc Spectrum Far-Infrared Dryer

This hair dryer boasts adjustable heat and speed settings and a soft pink color that looks cute sitting on your bathroom counter.

Eva NYC Spectrum Far-Infrared Dryer, $, available at Ulta Beauty

Chi Aloe Vera Oil

Dry, brittle, heat-styled ends are no match for this aloe-loaded hair oil. It delivers shine and cuts frizz and split ends on contact.

Chi Aloe Vera Oil, $, available at Ulta Beauty

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