10 Of The Coolest Accessible Jewelry Brands You Need To Know

At R29, we make it our mission to be up to speed on all of the latest brands, trends, and drops. But we also like to enforce moments where we spotlight the tried-and-true brands we've come to rely on throughout the years. The jewelry shopping experience was once limited to two options: fine jewelry with hefty price tags or cheap costume jewelry (that often turned green). But the last ten years have seen an explosion of direct-to-consumer trend-driven jewelry lines that have created a new middle ground. One that's as full of traditional designs as it is colorful and fashion-forward offerings, all served on a relatively affordable platter. 

Ahead, we've created a list of 10 standout brands that perfectly embody the modern jewelry movement. From Laura Lombardi's under-$150 chunky, shiny hoops to Roxanne Assoulin's cult line of candy-colored accessories, these brands put out designs we're consistently adding to cart. Hold onto your cash (there are no hidden markups here) and shop the coolest jewelry brands from the last decade.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.

Ana Luisa

Good For: Demi-fine classic jewelry with a twist that won't hurt your budget.

What To Love: Jewelry-industry veteran David Benayoun co-founded Ana Luisa just over a year ago. The brand's quickly risen the ranks thanks to its luxury-level aesthetic that's surprisingly affordable. In fact, customers love their Abby gold hoop earrings so much they've sold out not once, not twice, but three times. The brand also works with specialized jewelers around the world, refurbishing recycled gold, giving it a second life while maintaining sustainable practices in the process.

Ana Luisa Reviews, $, available at Ana Luisa

Brinker & Eliza

Good For: Whimsical, colorful pieces perfect for warm-weather getaways.

What To Love: Brinker & Eliza is the brainchild behind the mother-daughter duo, Brinker & Eliza Higgins. They had been creating quirky designs together for years before officially launching the smile-inducing jewelry line in 2017. Their myriad of metal, seashell, and pearl designs are handcrafted in the Higgin's Connecticut studio.

Brinker & Eliza Stop and Stare Anklet, $, available at Shopbop

Laura Lombardi

Good For: Reliable gold hoop earrings, chunky, yet lightweight, chainlink necklaces, and oversized designs.

What To Love: This isn't the first time we've written about Laura Lombardi, nor will it be the last. The Brooklyn-based designer's chunky gold-coated hoops have consistently been an Instagram influencer staple. Her designs blend together modern industrial style and classical art. She's also committed to manufacturing the majority of her jewelry locally in New York in partnership with a Brooklyn-based brass mill.

Laura Lombardi Gold Fede Necklace, $, available at SSENSE

Mejuri

Good For: Everyday fine jewelry for a fraction of the cost.

What To Love: Meet the jewelry brand that's redefined luxury. Fine jewelry has often been associated with price tags unrealistic for the masses. Mejuri's handcrafted jewelry comes without the traditional markups and keeps most of its stock well under $500. They create everything from dainty Zodiac charm necklaces to very affordable engagements rings.

Mejuri Capricorn Ring, $, available at Mejuri

Roxanne Assoulin

Good For: Bold and unique jewelry. The fashion crowd loves this brand for its use of bright, fun colors and its array of nostalgic, summer camp-like bracelets and necklaces.

What To Love: Roxanne Assoulin has a long history of designing for high fashion brands like Oscar de la Renta and Marc Jacobs. Her latest career move has manifested itself into a cult jewelry brand worn by just about every "It" girl in the fashion world. From her rainbow-hued teardrop earrings to stacked enamel bracelets, you're bound to see one of her designs pop up on your Instagram feed at least once a day.

Roxanne Assoulin Soft Serve Set of Three Enamel and Gold-Tone Bracelets, $, available at Net-A-Porter

SOKO

Good For: Beautiful brass gold pieces for attainable prices. Look to SOKO For strong, geometric designs that still maintain a feminine edge.

What To Love: SOKO's sustainability practices are just as praise-worthy as its architectural designs. All of the brand's jewelry is handmade in Kenya by local artisans using locally sourced and eco-friendly materials.

Soko Maxi Linked Drop Earrings, $, available at Verishop

Stella & Bow

Good For: Trend-driven dainty jewelry under $150.

What To Love: Since launching in 2012, with all-female team no less, Stella & Bow has been releasing a mix of trendy and fine jewelry for affordable prices. With former stylist and publicist Lauren Brokaw at the helm, the brand's designs inject fun details — like rainbow gemstones and itty-bitty pearls — into otherwise delicate designs. It's become celebrity and influencer favorite seen on the likes of Meghan Markle, Brie Larson, and Aimee Song to name a few.

Stella & Bow Kirsten Ring, $, available at Stella & Bow

Aro Essentials

Good For: Layerable gold and sterling silver staples that all your friends will think are expertly-sourced vintage finds

What To Love: After opening her Austin, TX boutique in 2014 — specializing in coveted up-and-comers like Corey Moranis, Tuza, and Wolf Circus — Aro owner (and jewelry aficionado) Leslie Hernandez launched her own line of “essentials”, a capsule collection of wear-everyday sterling silver and gold-plated jewels at very reasonable retails. Primarily produced in the historic metal-smithing hub of Taxco, Mexico; the collection is inspired by the midcentury Modernist jewelry that the region is known for.

Aro Essentials Hoop Threader Earring, $, available at ARO

Lorraine West Jewelry

Good For: Sculptural shapes that make a statement — at prices that won’t make a dent

What To Love: This FIT-trained, New York-based designer was inspired by her mother’s love of accessorizing with ornate jewels. After training in illustration, she taught herself to make her signature brand of eye-catching, geometric baubles. Her brass, sterling silver, and gold-filled collection starts at a reasonable $45, but she also specializes in bold, textural one-of-a-kind fine jewelry.


Lorraine West Crescent Garland Hoops, $, available at Lorraine West

Adina’s Jewels

Good For: Personal pieces that feel like they’ve been in the family forever

What To Love: Like most of her fans, we discovered the work of Adina Kamkhatchi on Instagram — but there’s a lot more to the 23-year-old’s brand than glitzy two-dimensional images worthy of a double-tap. Her pieces juxtapose symbolic talismans like snakes, evil eyes, and rune-like coins with shiny, long-wearing gold finishes and rainbow-hued gems — for the most part, not breaking the $100 threshold.

Adina's Jewels Ancient Greek Coin Necklace, $, available at Nordstrom

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